Blog

Content management and digital asset management articles, tips and advice.

Organize Marketing Text Snippets with Picturepark & DeepL

Marketing text snippets, like boilerplates, social profile slogans, or customer testimonials, are often not organized or stored ce...

Automated Localization for Product Data

To connect with your audience, you need to speak their language. But, in a business sense, "speaking the language" means more than...

Using Shopify with a PIM & DAM

With a data backbone like Picturepark, you can simplify and revolutionize the way you run your Shopify store.

Picturepark Eggishorn Release | Dec 2021

The main features are "Image Optimisation (IO)" for commerce and web publishing solutions; and business rules for list items e.g. ...

4 Things We Love About Shopify (And A Couple That Are Missin...

Shopify is an incredible asset you can use to take your first steps into the lucrative e-commerce market. As your business grows, ...

Picturepark Weisshorn Release | Oct 2021

Dedicated UX Release: Picturepark Weisshorn. Featuring improved interface for power users, optimized search interface, faster load...

Tagging with License and Agreement

Picturepark license tagging can do more than just manage licenses. The user can see at a glance what other content the licensor ow...

3-Step Content Metadata Approval Workflow

The problem with approved content is that you and the PM will probably see different things and use other tags and keywords, even ...

Save your Search Query

Do you search for the same criteria daily or weekly? Then you should bookmark your result in your browser, syncing it with every d...

Picturepark Titlis Release | Jun 2021

Titlis Release: Main changes include statistics export for use in powerful BI tools, accessible file history versions and the avai...

Picturepark San Salvatore Release | Mar 2021

San Salvatore Release: Main changes include Scheduled business rules and number sequences for creating unique IDs It also contains...

Accelerating Your Digital Transformation in 2021

Digital transformation has been a marketing buzzword for many years. But only 2020 has shown us what happens when transformation b...

Perfect Microsites in No Time

Crowded microsites with a lot of offers kill conversions, so create more landing pages with less text with a simple system like Pi...

Upgrading to Perfectly Formatted Microsites

Picturepark, your favorite Digital Asset Management System (DAM) for all marketing, communication, and product content, also offer...

Picturepark Säntis Release | Dec 2020

Säntis Release: Main changes include automated email notifications, enhanced markdown text formatting and one-click download for m...

Metadata Matters: Here’s Why

Use metadata to categorize, classify, and find the vast amounts of content produced and published every day. Only metadata guarant...

Utilize Your Content to Get Media Coverage

Media Coverage requires a great story and a great DAM that gives press professionals access to your story and all related material...

Moderate Content for Brand Compliance

With Picturepark, you control which terms in smart lists are inappropriate, offensive, or suggestive. An AI-powered auto-tagging e...

Managing Project Content of Non-profits

Non-profits require a content system for managing an ever growing quantities of, mainly file-based, content that they generate abo...

Picturepark Piz Linard Release | Sep 2020

Piz Linard Release: Main changes include search suggestions with auto-completion, XMP/EXIF metadata read/write mappings and config...

Is your Online Shop Agile Enough When it Counts?

The agile product list in Picturepark is quickly created, with the most important properties and can be used immediately via API b...

Product Updates in No Time with Flexible Data Models

The Picturepark data model is so flexible that we don’t offer a “one size” out-of-the-box solution but we offer an agile solution ...

Marking, Copying - Investing a Lot of Time

For many years, digitization has been more of a buzzword than a real project. The COVID-19 pandemic quickly re-prioritized this pr...

An Agile Solution for PIM! DAM! CMS!

There is no one ‘right’ solution to all problems, but there is often one right way to do it. The right approach, as well as the ri...

How Does Authentication in Picturepark Work?

The Picturepark Content Platform uses a secure authentication system, built on OpenID Connect, allowing users to login with the sa...

PIM? DAM? CMS? Start with a Hub!

With the Picturepark Content Platform as a hub, you can manage all data centrally in one place and yet you have the option of conn...

Picturepark Breithorn Release | Jun 2020

Breithorn Release: Main changes include federated authentication via OpenID Connect (OIDC). Downloading in Multiple Dynamic Format...

Tips and Tricks Video: Creating a Product List from Scratch

In this video, we'll show you how to: create your first product list from scratch and add your first product to your product list.

Tips and Tricks Video: Import Products from Excel to your Pr...

This time featuring Product Information Management capabilities within the system, focusing on exchanging product data using Excel...

Tips and Tricks Video: Create Dedicated Product Channel for ...

Having a centralized product list is a start, making the products now available to your product managers for easy management, brow...

Tips and Tricks Video: Embed Images from Picturepark and Add...

In this video, we'll show you how to: get an embed link from Picturepark, embed an image into Google Docs and add Copyright Inform...

Creativity & Home Office: Breaking Down Barriers

While for some working from home has long been normalised, others working in graphic design and media production are finding out q...

Simplified Product Management: Use Only One Smart Tag

Product management (PIM) is a complex discipline. You have to: develop new products that meet a target group's needs, market them ...

Measures Taken to Minimize the Impact of COVID-19

With global headlines focused on the COVID-19 viral pandemic, we sent out the following email to all of our customers. As there is...

Release Notes: Picturepark Content Platform (February 2020 U...

This release covers 44 different topics, with half of the tasks in feature development & improvements and half of them in bug fixi...

The Unlikely Relationship Between Magnetic Fields & Content ...

While we may think of the sun as being an ever-present factor in our lives, it does not mean it is not subject to change. It may b...

Ransomware: You Have 8 Hours to Comply

This is a scene that plays out in workplaces across the world on a regular basis. The cause? Ransomware. A virus-type piece of mal...

Transparency & Accountability: Who’s Responsible for Your Da...

With new data driven legislation such as GDPR, it is important to always know exactly who is responsible for your data. This also ...

A New Year’s Greeting… with a Swiss Twist!

A 2020 New Year's mailing that was sent to our customers, along with details of our annual donation to Indian developmental charit...

Release Notes: Picturepark Content Platform (November 2019 U...

This release is mainly focused on backend performance improvements, the extension of the Business Process Engine, UX improvements ...

FOFA: Creating an Sign-Up Integration Using Gravity Forms

In this blog, we are going to focus on a key area for FOFA. Before the association could open up (read) access to select parts of ...

The seamless content supply chain

Countless websites, experts and lecturers talk about the importance of content marketing. The brand is strengthened, the customers...

Managing Licenses: Requirement or Redundant?

Shutterstock’s license agreement consists of 5888 words. Getty Images’ license agreement is an even longer 8736 words. Flickr ref...

Release Notes: Picturepark Content Platform (September 2019 ...

Please note that these release notes are currently in a preliminary state; they are therefore not binding and subject to change. A...

Copyright: Not a Matter of Luck

This year’s Berlin Fashion Week finished on 6th July 2019, marking the end of a week full of buzz and excitement. During the event...

When it Comes to Content, Copyright Counts

Good pictures, interesting background music, funny memes, exciting stories – every piece of content already exists and with a simp...

FOFA: The Versatility of Virtual Content Types

In our FOFA blog series, after first learning about FOFA’s (aims, needs and raison d’etre) we then went on to understand how custo...

FOFA Interview: Creating Microsites & User Portals

In this blog post, we’re going to be taking a closer look at how FOFA (learn more) opened up their content to non-members and the ...

Release Notes: Picturepark Content Platform (July 2019 Updat...

Picturepark Content Platform is released in its newest version: Platform(s): {name}.picturepark.com Date: 01-July-2019

FOFA: Information Architecture & Modelling for Specific Use-...

In this part of the FOFA blog series, we will cover an area that lies right at the heart of good content management, an area that ...

Planting a Seed: The Beginnings of FOFA

Welcome to the first in a series of blogs, each highlighting different aspects of our new Fine Organic Foods Association (FOFA) de...

Release Notes: Picturepark Content Platform (May 2019 Update...

Picturepark Content Platform is released in its newest version: Platform release date: 3-May-2019. Picturepark version: May 20...

Content Systems Designed To Outperform And Outlast – Intervi...

On 15. February 2019 the new Picturepark Content Platform was released. We sit down with Picturepark CEO Ramon Forster to find out...

Taxonomy Maintenance: Why Upkeep Matters

In a recent blog, we covered how it was possible to create a basic taxonomy structure completely from scratch, using AI. Continuin...

Fast and Free: How to Build Your Own AI Taxonomy

Taxonomies are an incredibly important part of content management: providing the foundation for an efficient content management sy...

Dropbox Is More Than a DAM

Ask anyone in the DAM industry if Dropbox is a DAM and the answer will be a firm “no.” But does it still hold true that Dropbox & ...

Artificial Intelligence in Content Management: Fact, Fiction...

In Digital Asset Management and Content Management, many voices suggest that one of the most tedious tasks and biggest pains is re...

Content Management White Paper: Next Steps

This document has provided you with one perspective on best practices for managing content. And while the recommendations herein a...

Content Management White Paper: Measuring Results

There are only two good reasons for measuring results of your content system: You need to report those results You plan to use...

Content Management White Paper: Output Channels

Though output channels can be as diverse as Twitter, a video distribution service, or product catalog production, what is common w...

Content Management White Paper: Making Content Available

If your content system includes making content available for human users, you will likely want to provide some means for routing c...

Content Management White Paper: Routing Content

When we speak of routing content, we refer to making content available in additional or different places. In some cases, this invo...

Digital Asset Management in the light of the General Data Pr...

The days have gone when you could argue ignorance about the General Data Protection Regulation (GDPR) of the European Union (EU).

Content Management White Paper: Archiving Content

It is a good idea to think of archiving as nothing more than a change in lifecycle stage for content. Archived content might be re...

Content Management White Paper: Creating Semantic Links

Semantic links are one of the keys to digital asset management as well as content management success. Computer-based search operat...

Content Management White Paper: Automated Metadata

Automated metadata tagging is becoming more and more common in content management. The premise of such a technology is alluring: S...

Content Management White Paper: Real-World Metadata

Those familiar with digital asset management understand the value of accurate and complete metadata profiles. In short, if content...

New Picturepark Brand Identity

Today, Picturepark® launched its new brand identity which marks the beginning of a change in its market positioning from purely Di...

Content Management White Paper: Collaborative Communication

If your content production or management should include collaborative interaction between employees and, optionally, freelancers o...

Content Management White Paper: Storage and Archiving

An important content management concern is storage space: where, what type and how much. In most cases, these choices will be up t...

Content Management White Paper: Access for Collaboration

Once content is in the system, it must be managed to ensure it can be accessed by those who need it, and to ensure it cannot be ac...

Content Management White Paper: Content Creation and Acquisi...

At the start of each content flowpath will be a content source. Your initial flowpath sketches can identify nonspecific sources, l...

Content Management White Paper: User Groups and Roles

Virtually all enterprise software systems are designed to “think” in terms of groups or roles, rather than individual users.

Content Management White Paper: Users and Flow

Before taking on the details of your content management practices or content system design, it helps to think in the abstract abou...

Content Management White Paper: Overview

Vendor-based software discussions typically pull conversations in directions that put vendor products at the center, leaving reade...

Open Letter About the DAM Guru Program

It was a European midnight in early 2013 when David Diamond texted me from San Francisco. A US competitor of us had just released ...

DAM vs. Picturepark Content Platform – New Paradigm for Cont...

New concepts and capabilities for content management, routing and use. Email was designed to enable people to communicate more eff...

DAM vs. the Picturepark Content Platform – Product Informati...

The task of managing product information for thousands of products is daunting. When that content is localized into multiple langu...

DAM vs. Picturepark Content Platform – Master Data Managemen...

In short, the purpose of master data management is to have a single system where your organization’s important information can be ...

DAM vs. Picturepark Content Platform – API-first Design & Da...

Most professional DAM systems offer some sort of application programming interface, or API. An API is required to integrate a DAM ...

Slippery Synonyms

The final part of this miniseries on the use of synonyms explains how and when synonyms can adversely affect the value of a conten...

Knowing when It’s Time to Start Over

While Picturepark (the company) was designing a major upgrade to Picturepark DAM, the company had an epiphany: The scope of Digita...

Picturepark Content Platform: API-first Technologies

All content comes from somewhere and needs to go somewhere. Only systems consequently designed for a high level of connectivity an...

Picturepark Content Platform: Automation & Artificial Intell...

Blog taken from a series of pages illustrating the functionalities of the Picturepark Content Platform.

Picturepark Content Platform: Semantic Relationships

Semantic relationships build context-rich information architectures that provide semantic guidance and help users better find, exp...

Picturepark Content Platform: Microsites & Embed Code

Access strictly structured content and publish via purpose-specific microsites. Or simply copy & paste embed code to where you nee...

Picturepark Content Platform: Adaptive Metadata 2.0

Adaptive Metadata enables you to group related metadata fields into layers that can easily be added or removed at any time, adapti...

Picturepark Content Platform: Strictly Structured Content

Connect pieces of content and create strictly structured content that enforces consistency, can be published across channels and b...

Picturepark Content Platform: Route Content

Use the Picturepark Content Platform to route content from its distributed sources to the points of consumption via a central unif...

Synonyms in Practice

The second part of this miniseries on the use of synonyms provides examples of how synonyms can be used in a content system.

The Value of Synonyms in Content Systems

This three-part mini series on the use of synonyms aims to help users understand the benefits, use and potential dangers of using ...

Is Content Management 2.0 the Death of DAM?

An interview with Picturepark Global Marketing Director, David Diamond

Faceted Taxonomies

Taxonomy design for digital content management isn’t exactly like traditional taxonomy design. Computers are more flexible than li...

New Tech for a New Generation of Content Management

An interview with Picturepark Director of Engineering, Urs Brogle

An API-first Approach to Content Creation, Management and Ro...

An interview with Picturepark Technology Program Manager Stefan Seidl.

Rethinking Digital Asset Management

An interview with Picturepark Content Platform product manager Olivia Schütt

Metadata Automation – New Jersey DAM Meetup Recording

Video recording of “Metadata Automation,” the New Jersey Digital Asset Management Meetup from 14 Dec 2016.

Next-generation Picturepark Preview

The Picturepark Content Platform is the next generation of Picturepark. More than three years in design and development, the Pictu...

Taxonomy, Metadata, Tags and Controlled Vocabularies

Let’s review some simplified definitions: Taxonomy – A collection of terms that are organized into some structure that provides so...

What Made the Content System so Bad?

When we buy things, we want them to just work. We want no hassles and we want no downtime spent reading instructions or calling su...

Video of New Jersey DAM Meetup

On 07 July 2016, The New Jersey DAM Meetup presented ‘What is DAM?’ Panelists included Deb Fanslow from Schawk/Campbell Soup, Rona...

Picturepark Supports Indian Relief Association

KALPAS founded to address medical and poverty urgencies and their cultural contributing factors

Digital Asset Management for Kaltura Video

The Picturepark DAM Connector for Kaltura enables Kaltura customers to manage the building blocks that comprise the videos they pr...

“Sticky” Metadata Templates in Picturepark

Using templates that apply metadata en masse saves time and helps ensure metadata consistency. Picturepark metadata templates go a...

New Digital Asset Management Section for Special Libraries A...

Picturepark will sponsor an open business meeting of the Special Library Association’s IT Division, to honor the creation of a bra...

Integrating DAM with CMS without an Integration

The future of digital asset management relies on data interoperability with other business systems. But when you need to use anoth...

Metadata that Moves Content

In the early days of Digital Asset Management, it was common for people to define metadata as “data about data.” And while this de...

DAM’s Original Sales Soldier

Imagine a commitment to selling digital asset management solutions that has lasted more than two decades.

Eyeing the Iconic: Physical Archiving for Nascent Collection...

In an ideal archivist’s world, the goal would be to emulate the efficiency and organization of a collection like the Rachel Carson...

Fighting DAM Ignorance with Education and Cooperation

This interview was originally published on the DAM Coalition website, a property of Pro Video Coalition. As DAM Coalition was deco...

Laughing about the Best DAM Connector for Sitecore

Owen Niblock is a software developer who contrasts his digital profession by also being a stand-up comedian. “Computing is in my b...

Expectations Analysis for Digital Asset Management

Once you have a good understanding of your current processes and you have professional guidance that satisfies you, it is time to ...

Finding Trusted Guidance for Digital Asset Management

Unless you are already a digital asset management professional with many DAM system launches under your belt, it is unlikely that ...

Picturepark takes on the Swiss Grand Canyon

Some of the team from Picturepark’s Swiss office took to Switzerland’s Rhine Gorge, otherwise known as the “Swiss Grand Canyon,” f...

Coming Down from the Cloud

When I first met Picturepark founder Bruno Jehle, some 15 years ago, he told me, in one of the detailed, animated predictions for ...

Are You Ready for Digital Asset Management?

Before you get too deep into your digital asset management initiative planning, it is important to make sure your need is justifie...

(Video) Adaptive Metadata for Digital Asset Management

This video shows how Picturepark Adaptive Metadata can augment a generic metadata schema to make it more specific to the content i...

Diving Head-first into a Suicide Sale

The first week of June brought bad news to the Picturepark Sales team—two strong opportunities lost. This might have prompted a co...

How to Say No to Picturepark

Picturepark isn’t always the right choice for those who come to us looking for DAM software. Though our business goal is of course...

Batch Editing Metadata in Picturepark

Batch-editing metadata in a digital asset management system can save time and help ensure metadata consistency. The Picturepark Ba...

Controlled Vocabulary Support in Picturepark

There’s no doubt about the value of controlled vocabularies. Time savings, ease of use and increased metadata integrity are only a...

Content Lifecycle Management via Adaptive Metadata

This post illustrates how Picturepark Adaptive Metadata technology can be used to change an asset’s metadata schema throughout the...

Putting Your Metadata Strategy Together

How can you move beyond using only narrative descriptions for your digital assets? Digital asset management consultant, Ralph Wind...

Structured Metadata Strategies for Search Interfaces

How can you move beyond using only narrative descriptions for your digital assets? Digital asset management consultant, Ralph Wind...

Structured Metadata Strategies for Cataloguing Interfaces

How can you move beyond using only narrative descriptions for your digital assets? Digital asset management consultant, Ralph Wind...

Structured Metadata Analysis Techniques

How can you move beyond using only narrative descriptions for your digital assets? Digital asset management consultant, Ralph Wind...

Thanks from Picturepark

As the year draws to a close, we want to thank you for helping to make 2013 such an enjoyable and memorable year for us. This year...

Digital Asset Management Multitenancy that’s Manageable

Picturepark was designed to support multiple groups of users, so it enables you to offer multitenant digital asset management serv...

Australia Welcomes World’s First Picturepark Regional Cloud

DataBasics Director speaks of the need for a Regional Cloud throughout Oceania How did you first become involved with digital asse...

The Passing of Nelson Mandela

Shortly after the passing of Nelson Mandela was announced, Picturepark silenced its social media accounts out of respect. Nelson M...

New Picturepark Live Demo

Between the release of Asset Classes with Picturepark 8.4 and the announcement of Ports with Picturepark 8.5, we figured it was ti...

Meet the Mother of Digital Asset Management in a Live Webcas...

What were you doing in 1990? Chances are, you weren’t involved with Digital Asset Management, because it hadn’t yet been invented....

10 Reasons to Not Choose Picturepark DAM

The Picturepark website is full of lots of great reasons to choose Picturepark digital asset management software. To keep things b...

DAM Software Comparisons with Google Shortlists

Google Shortlists makes shopping for anything easier, more collaborative and easier to manage. Learn how you can use this great fr...

Fast Bulk-Editing Microsoft Dynamics CRM and Salesforce Reco...

Learn how to edit 20,000+ Microsoft Dynamics CRM or Salesforce.com records in about a second using Act-On marketing automation

What is Adaptive Metadata?

The Adaptive Metadata technology built into Picturepark enables you to design digital asset management metadata schemas that refle...

The Story Behind the New Picturepark Website

A few months ago, some of us at Picturepark got to talking about what makes a website great. Of course a website has to look nice ...

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