Content Is Only King if It's Structured.
Let Picturepark assist you in adhering to strictly-structured content, which is fundamental for more automated exchange with other systems. Allow your content to truly become king.

The Right Context Is Queen.
Recognize that content may be the king, but that it cannot go far without context, the Queen. Help users understand the key messages behind content, which buyer personas marketing content is aimed at or what industry standards are supported.

Data Networks for Better Insights.
Link content together with other content. Put it in groups, according to similarities or other criteria of your choice. Create connections between metadata for a useful “network” of information, helping you better explore content and gain insight.

Guide Your Data Model with schema.org.
Grow and develop your data model with the use of schema.org, a recognized resource for structuring data in a standardized way for better data interoperability. Promoted and used by Google, Microsoft, Yahoo, and many more.

Save Time with Smart Tags.
Skip the tedious task of tagging. Forget needing to fill in endless lists of fields, especially those which don’t let you save them because you don’t know the information for some of the mandatory fields! Apply a single Smart Tag, which acts as a pre-filled data template. Save yourself the time and skip the boredom.

Context at Your Fingertips.
Access relevant context with just a button click. Learn which audience a graphic was created for, get to know that an advertising image shows a specific product, and more. All information is provided instantly, displayed in a helpful tooltip which allows you to go further into more detail should you want to.

Simplify Your Change Management.
Update the information of a Smart Tag once and at a single place, and get it applied wherever the Smart Tag is used to describe content. This automatically refines the search results of all users, provides new filter options or might even trigger automated tasks.

Better Defined With The Right Field.
Capture data so that it explains itself better, becomes validated on data entry and can be converted into other formats. Picturepark offers a variety of field types, such as text, numbers, tags, date/time, geolocational data, relations, and more.

Little Things Make Big Differences.
Impress your users with how clear and easy it is to understand content and its purpose, when only a little extra context is added. Especially when paired with Artificial Intelligence (AI), adding those little pieces of extra content is quick and straightforward.

Each Piece Of Content is Different.
Track only the information that makes sense for your content. For instance, enter product-related information when tagging product photos, tag a company event video with person names or use generic keywords when tagging material from stock agencies. Forego the need of tagging a lot in favour of tagging with the essential.

Relevant Groups Of Metadata.
Group metadata fields together, so they can easily be added or removed grouped on a Layer at any time. Metadata should adapt to the type, lifecycle, purpose or other characteristics of your content: not the other way around. Only see the metadata you need, and nothing more.

Keeping a Better Overview.
Track which information belongs together. That might be: “Basic metadata” for capturing title and description, “Events details” that store event names, venues and dates, “Product Information” with product names and specifications, “Rights & Usage” for license, usage and copyright information, and any others.

Control What Metadata Others See.
Permit users to only see, edit or manage select metadata. That means that personal identifiable data (PID) or content purchasing details are limited to a few authorized users. You can even schedule metadata to become temporarily available for certain users at certain times.

Structured Metadata within Metadata Fields.
Use Picturepark’s fieldsets to account for capturing structured metadata within a metadata field. This is useful for better presentation of the metadata and for adding instances of structured metadata of the same type e.g. for capturing multiple addresses, workflow steps, revision notes, and more.

XMP/EXIF Metadata, And More.
Remain sure that a copy of your most important metadata always travels with your files, so that your content declares itself wherever it is used by whomever in the world. For this, Picturepark handles internationally recognized standards such as XMP (IPTC, Dublin Core etc.) in imports and exports.

Find What You Really Mean.
Enable users to find information not by what was explicitly expressed in words in a search query but by what was effectively meant. Connect data together with other data to make better search a reality.

Nested Data For Better Data Modelling.
Create a list and add fields to build the list schema of your choice. Then connect select fields with other lists that source the field values which in itself may source other values from yet another list, creating a network of interconnected which remaining structurally independent lists.

Parent-child Relationships.
Propagate select fields and their settings from a parent to all children, for Picturepark Lists and Layers, and ensure consistent data entry. For instance, make product codes and description fields mandatory for all product items but reserve other deviating attributes to the corresponding product categories on the children.

Relationships Between Content.
Connect content with each other and use schemas to define the details of those relationships. Useful for instance in cases where image captions for the same image vary since it is used in multiple press releases.

Control Data Input of Users.
Improve the consistency of your data by requiring values where they are needed. Support and guide your users by offering controlled vocabularies. Calculate values using those provided in other fields, require adherence to min/max ranges, or validate entered text by using Regular Expressions.

More Freedom With Circular References.
Give yourself freedom from modelling limitations, where certain relations work only on-way. Follow a document based approach such as the one by schema.org and supported by the JSON schema standards where one item can refer to the other, vice-versa.

Precise Indexing For Better Findability.
Index data with precision and define which fields become indexed, what analyzers are used, how much a field is “boosting” content for a higher ranking in search results, and much more.

Publish Headless & Omni-channel.
Create content that is strictly-structured and separated from design. Repurpose such content for use across different channels, such as: your Website, partner extranets, employee intranets or social media. This also supports applying design changes easier.

More Meaningful Content Types.
Provide your editors with strictly structured Content Types instead of a blank paper. Define Content Types by utilizing different types of fields such as text with or without mark-down options, numbers or dates, Tags or Relations which can pull in content items. Arrange the fields in the way that is most meaningful to those that capture content.

From Content Blocks to Press Kits.
Create simple content blocks for uses such as marketing blurbs, legal disclaimers or company boilerplates. Or decide if you need complex content types such as press kits that feature headlines, previews, body text, images, and offer the press downloads such as PDFs and logos.

Capture Digital Signage Information.
Guide visitors via Point-of-Sale (POS) and digital signage terminals, using Content Types in Picturepark that keep together different pieces of text such as headlines, text blocks, images and video content - ready for playout.

Content Types for Landing Pages.
Use Content Types to create a large number of highly standardised yet ‘personalized’ landing pages targeting your various buyer personas, linked to from Google Ads or social media platforms when a user clicks. All based on our SDKs without starting from scratch.

Tagging Virtual Content.
When it comes to tagging virtual content, it’s just as easy as when you tag your file-based content. Via Adaptive Metadata layers, you add Smart Tags and all other metadata that is required and not yet contained in the content itself.