Product Information Management

Establish a single truth for all types of product data.

Picturepark helps companies achieve their goal for publishing consistent, accurate, current and complete records of product data.

Product Information Management (PIM), also referred to as Product Data Management (PDM) or Product Experience Management (PXM), describes the processes through which companies create, manage and distribute the information that is required to sell products through sales channels.

Manage Any Product Information.

Media Assets



Attribute lists


Picturepark stores all your media files, extracts XMP and EXIF information and creates previews and custom formats. Images and videos can be found faster thanks to Adaptive Metadata and semantic relationships. And Business Rules automate the tagging of product information.

Picturepark indexes the content of all your data sheets, brochures, catalogues and other documents available in PDF or other common formats. Based on it’s content and other extracted information, Picturepark automatically associates the right product record, and other metadata.

Picturepark stores all relevant information about your products as a single source of truth, whether such data is from your PIM or ERP system, or managed directly in Picturepark: product names, description text, EAN or UPC codes, variants, prices, main and supplementary images, training videos, and much more.

You can curate any product attributes in Picturepark Lists: product families and categories, industry norms, classification codes, color options, product features, and much more in one or multiple languages. Each list item can contain its own information, mastered in Picturepark or provided by integrated systems.

Picturepark connects your data wherever possible by using relationships between content and list items. This not only provides you with better search results and helpful context when managing complex product data but also yields better automation options and valuable insights.

PIM Demo

Book a meeting to learn how Picturepark helps you organize your digital assets and other types of information in an automated way.

Capture Reference Projects Too

There is more that can be managed in Picturepark than “typical products”: Start managing your reference projects. These can be fully featured with all information about the project, linked with product items or components, project managers, locations, owners and whatever else is needed. It’s ideal for architects, construction companies, plant manufacturers or any other custom-product manufacturer or service provider. Other use cases include itemized service portfolios, subject matter experts, and more.

All In One Or Better Together?

Manage product files only.

If you have a PIM but need a DAM then Picturepark is an ideal choice: Manage large amounts using Adaptive Metadata and Smart Tags as automated as possible, and integrate with ease. If you also import your product data from time to time, then you also benefit from better search and content distribution, and you can optionally route product information.

Route product information.

Thanks to its Content Services architecture and API-first approach, Picturepark customers bring all their product information into Picturepark, which then acts as a unified routing hub and distributes all product information to their digital touchpoints such as Website, dealer portals or commerce stores.

Organize all product data.

If you don’t use a PIM yet and you need a simple “single source of truth” that delivers product data to your digital output channels then Picturepark can be your all-in-one solution. Master your golden product records in a highly structured and connected way: product data, attribute lists, images, videos, documents, and more.

Data Automation

Locate your product content and automatically add relevant product information. Or identify content that’s related to projects, people or events and tag it based on references - for helpful context and a better search experience.

Product Lifecycle

Make product content available to the right people, at the right time and for the right task: to review, release and use. Automatically depublish and archive content, based on product end-of-life dates and other criteria.


Publish content the omnichannel way by use of strictly-structured data and segmentation into content blocks. Be it a simple piece of text with headings, feature listings or more complex objects - our Virtual Items store them all.

Further PIM Reading

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