Picturepark Content Platform: Route Content

Blog taken from a series of pages illustrating the functionalities of the Picturepark Content Platform.

Actual Routing

Virtual and Actual Routing

The Content Platform routes content between systems, both virtually and actually.

In the case of virtual routing, remotely stored content is made accessible to Picturepark and Picturepark makes it available to other connected systems. The content isn’t actually moved or copied to new locations, but Picturepark manages references.

Virtual Routing

In the case of actual routing, content is copied from the source systems and stored in Picturepark from where it becomes accessible to other locations, independent from the source system. Usually, only required pieces of content is routed such as the most important product attributes from a PIM or final images and videos from a DAM.

In either case, you can add Adaptive Metadata layers and make use of semantic relationships so users can easily find content, exactly know what it is about, and get additional context.

Fewer Integration Endpoints

When connecting five systems directly with each other, then you end up building and maintaining ten integrations. Using the Content Platform ​as​ ​a​n ​Enterprise​ ​Content​ ​Integration​ ​Bus,​ ​the​ number of integrations you need to develop is reduced to five.

Providing a unified platform and API to all connected systems, Picturepark can help significantly reduce specialist knowledge that is otherwise required to build and maintain many integrations because you always push or pull content via the centrally unified API of the Content Platform.

This results in reduced uncertainty, faster system rollout and lower Total Cost of Ownership (TCO).

Controlled Content-Flow

Using the Picturepark Content Platform can also help mitigate the risks of data conflicts or data inconsistencies which arises from having multiple systems working together without central coordination.

Picturepark Content Platform: Route Content

Basic rules for content routing can be defined in the Picturepark Content Platform, using ready-made workflows triggered by actions and Adaptive Metadata for storing workflow control information. And whenever this is not enough, you can custom-build micro apps or integrate specialized Business Process Management (BPM) engines.

Connected & Enriched Content

Routing content via the Picturepark Content Platform enables you to make use of Adaptive Metadata which helps you better describe the type, status, purpose and other characteristics of your content. Via Semantic Relationships you can connect pieces of content that remain otherwise isolated in their master silos, build highly interconnected content models, and provide more context to users.

Ultimately, the Picturepark Content Platform can become your central dashboard through which you find, explore and control all your content – be it stored within Picturepark itself or referenced from their decentralized sources.

Content Routing Examples

The Picturepark Content Platform was designed to be connected to other systems. This means that integrations are not an afterthought, but an expectation.

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