Digital Asset Management

Organize and distribute your media assets.

Picturepark is designed to facilitate your DAM policies by storing, tagging, searching and delivering files in an automated and controlled way.

Digital asset management (DAM) describes the policies and processes that govern the management of content stored in files that are of importance to your organization. Such files include: images, videos, audio, PDFs, Word documents and virtually any other file types, classified via metadata.

Manage & Distribute.






Picturepark stores any content no matter the format: images, videos, audio, PDFs, Word documents and virtually any other file or content types. They are all stored on our secure cloud, converted into custom-defined formats on import or download, with handy content previews available.

Picturepark analyses your content using artificial intelligence and other technologies. It extracts information and associates it with existing Picturepark lists such as products, people or taxonomies which each hold their own information. This greatly reduces human efforts involved in tagging.

When searching, Picturepark offers meaningful suggestions so you can make the right choice. Everything in Picturepark is connected, enabling you to understand what is meant, why it was created and how it can be used. This helps you find what you are really looking for.

Picturepark distributes content according to certain rules via email shares or embed links, via content portals and microsites, or via Connectors to Web CMS and other systems. You can also increase your productivity by using Picturepark content directly from within Adobe or Microsoft apps.

Keep control over who is using your content, and what they are using it for. You can define which content, formats or metadata are accessible to select user groups, which functions they can use, and more. Permissions can be changed automatically based on usage patterns, metadata or a schedule too.

DAM Demo

Book a meeting to learn how Picturepark helps you organize your digital assets and other types of information in an automated way.

Benefit the Platform.

All Product Information.

If you don’t use a PIM yet and you need a simple “single source of truth” that delivers product data to your digital output channels, then Picturepark can be your ideal all-in-one solution: Master your golden product records in a highly structured and connected way: product data, attribute lists, images, videos, documents, and more.

Include Master Data.

Metadata isn’t just “tags”. It represents master data that’s often unique to your organization: Corporate glossaries, codes, product families and features, customer and partner categories, program names, locations, text blocks and much more. These entities are not supposed to be reinvented all the time but centrally maintained and made accessible easily together with helpful context.

API-first Content Services.

Thanks to its API-first design, underlying microservices architecture and its strictly-structured approach to data, Picturepark can provide you with the Content Services which you will need for flexible integration into the systems of your choice or to build your own apps the way you want. All powered by the content that’s routed from other systems or centrally managed and fully controlled by Picturepark.

Do More In Less Time.

Single Platform

Whether images, videos, documents, product records, taxonomies or others: put an end to data silos for content and data that belongs together. Instead, access a complete and current record of any type of information - at any time.


Use your time for better things: Tag visual content such as images and videos with the power of Artificial Intelligence (AI). Automatically detect objects, faces, logos, expressions, scan text for keywords and much more.


Publish content the omnichannel way by using strictly-structured data and segmentation into content blocks. Be it a simple piece of text with headings, feature listings or more complex data objects - our virtual Content Types store them all.

Further DAM Reading.