Brand Content Management
Orchestrate Your Content for a Better Brand Experience.
Picturepark supports brand management by offering a central content hub, branded portals and integrations into the tools that creative people use.
Brand management is much more complex than creating beautiful brand manuals. Your internal teams, partners and agencies need to be provided with compliant content and the guidelines for using it, so that your unique brand values and messages are consistently adhered to.
Have your dealers, agencies and teams across the globe access your brand content such as logos, product shots, image films, guidelines, stationeries, via Picturepark directly or a fully-branded portal. Let permitted users participate and upload their regional content for inspiration and reuse by others, once reviewed by you.
Provide a curated selection of brand assets via a fully customized brand portal. Enable your target audiences or the public to see and learn how your brand guidelines are applied, so that your corporate identity and design stays consistently unique.
Streamline the publishing of news or investor relations information. Using the media center, logos, images, press releases and any other content from Picturepark can be added as news which is published online in a dedicated portal, managed by corporate communications or investor relations.
Deliver your content to those that need it: Using email shares, you can respond with tailored content to inquiries from the media, colleagues or partners who can then download such content from a simple landing page. Additionally, embed links can be used for integrating content e.g. in press releases or on web pages - served live from Picturepark or a supported CDN.
Access content in Picturepark directly from within Adobe apps, such as: Photoshop, Illustrator, Indesign and others. Place images or text, modify or create derived files, and then store them back to Picturepark.
Use content from Picturepark and place them into PowerPoint slides, Word documents, and other Office apps. Or open files from Picturepark, edit and save them back as a new version.
Place and link your brand content managed in Picturepark while working in Sitecore, Typo3, SharePoint and other Content Management Systems.
Enable users to access pre-selected and approved content when creating ads, brochures, flyers or invitation cards using rules-based web-to-print workflows, powered by Adobe InDesign server.
Use your time for better things: Tag visual content such as images and videos with the power of Artificial Intelligence (AI). Automatically detect objects, faces, logos, sentiments and more. Analyse text for keywords, and more.
Use your time for better things: Tag visual content such as images and videos with the power of Artificial Intelligence (AI). Automatically detect objects, faces, logos, expressions, scan text for keywords and much more.
Publish content the omnichannel way by using strictly-structured data and segmentation into content blocks. Be it a simple piece of text with headings, feature listings or more complex data objects - our virtual Content Types store them all.