Picturepark DAM Returns to Creatasphere

Aarau, Switzerland – 29 January 2013 Digital asset management (DAM) software maker Picturepark® will sponsor the Createasphere digital asset management expo in Los Angeles on February 27-28, 2013. The company will showcase its new content-focused approach to digital asset management, a unique DAM architecture introduced with Picturepark 8.4.

During the event, Picturepark Global Marketing Director, David Diamond, will be featured on a Createasphere discussion panel entitled “DAM is Not Software.”

“DAM software prospects are too often pushed into DAM software purchases before they understand much about Digital Asset Management,” Diamond explained. “The aim of this panel is to help make clear that many aspects of Digital Asset Management have little or nothing to do with software.”

Diamond authored “DAM Survival Guide,” a digital asset management book that acts as a primer for those getting started with Digital Asset Management. He was recently selected as one of “DAM’s Top Influencers for 2013” by ConceptShare.

Working the Picturepark booth will be Picturepark Product Marketing Manager Victor Cardoso, who recently joined Picturepark from WoodWing, and Jon Hornstein, CEO of Picturepark Premiere Partner, Modula4.

Twitter hashtag: #DAMLA13

About Picturepark

Picturepark digital asset management software enables organizations to centrally store, manage and share digital assets on a modern service-oriented architecture (SOA) that is scalable, based on open standards, and available in the Cloud (SaaS), on-premise or in hybrids. Picturepark is suitable for enterprise-wide DAM deployment thanks, in part, to load-balancing, failover, service-based computer clustering, and support for true multi-tenant deployment. Adaptive Metadata technology enables each class of asset to have its own metadata schema that can evolve over time. Support for multiple taxonomies and controlled vocabularies is standard. The Picturepark Web Services API enables developers to integrate Picturepark with other systems. Embedded and branded Web portals based on HTML5/CSS can be built using the graphical Picturepark Ports tool.