DAM Survival Guide Free Download Sponsored by Picturepark

Aarau, Switzerland – 04 December 2012 Digital asset management (DAM) software maker Picturepark® is offering for free through the end of the year a special download edition of the popular digital asset management book, “DAM Survival Guide.” The book, first released in June of this year, offers in-depth guidance for those planning digital asset management initiatives at their organizations.

“The most important thing those new to DAM can do is educate themselves,” said Picturepark CEO, Ramon Forster. “No other resource offers such a complete overview of digital asset management planning, so we’re pleased to be able to provide this free download for members of the DAM community.”

DAM Survival Guide was written by DAM industry veteran, David Diamond, who now directs global marketing for Picturepark. Diamond is also a monthly columnist for CMSWire.com. DAM Survival Guide is the author’s second book.

“In the 14+ years I’ve been in this industry, I’ve seen too many organizations make bad decisions about DAM,” Diamond explained about his reason for writing the book. “DAM Survival Guide is meant to help readers cut through the half-truths and misinformation that’s out there so they can make better decisions about their DAM initiatives.”

The unabridged book is available in printed and Kindle editions at Amazon.com.

Learn more about Picturepark digital asset management software at: http://picturepark.com

About Picturepark

Picturepark digital asset management software enables organizations to centrally store, manage and share digital assets on a modern service-oriented architecture (SOA) that is scalable, based on open standards, and available in the Cloud (SaaS), on-premise or in hybrids. Picturepark is suitable for enterprise-wide DAM deployment thanks, in part, to load-balancing, failover, service-based computer clustering, and support for true multi-tenant deployment. Adaptive Metadata technology enables each class of asset to have its own metadata schema that can evolve over time. Support for multiple taxonomies and controlled vocabularies is standard. The Picturepark Web Services API enables developers to integrate Picturepark with other systems. Embedded and branded Web portals based on HTML5/CSS can be built using the graphical Picturepark Ports tool.