partners with Picturepark

Aarau, Switzerland – 5th September 2019 – Swiss content system vendor Picturepark and have announced a technology partnership today. Both companies have built a seamless content supply chain by connecting licensors such as Getty Images, iStock, Shutterstock or Adobe Stock to the Enterprise Content Buying platform, transferring purchased content with all the relevant metadata into the Picturepark Content Platform and routeing it from there to where it is needed.

The integrated solution enables Picturepark customers to use one centralized repository for all types of content and extend their choice of content beyond the silos of single licensors. Picturepark customers can now easily search, find and purchase content through which takes care of all licensing information, instead of switching between different systems. With all the relevant content and their descriptive and rights-related metadata synced into Picturepark, tedious manual work is greatly reduced and copyright infringements are prevented. customers can benefit from the Enterprise-grade features of the Picturepark Content Platform: Content purchased via can be enriched with contextual information and just the right adaptive metadata in Picturepark. “Picturepark is the perfect extension to our enterprise Content Buying Platform,” says Reinhard Holzner, CEO of “Built API first with powerful content management and metadata modelling capabilities, customers can store their content the way they want, simplifying internal reuse and automated distribution within and across company borders.”

Both partners plan to foster their collaboration by providing a variety of other capabilities in the near future, such as covering a wider range of available content types beyond images and videos. “We are excited to partner with and further complete our vision of a seamless content supply chain for the benefit of our customers,” responded Philip Axmann, Director of Business Development. “We will further extend our technology partnership alliances with those companies that help us better route content between distributed systems with Picturepark acting as the platform in between that connects, enriches and distributes content reliably at any scale”.

The connector between and Picturepark is available for purchase by contacting

About was founded in 2018 when CEO Reinhard Holzner realized that it takes a lot of time to search all the content portals for the perfect image, with approval processes done by email and manual uploads to the DAM system. Not only does this lead to license confusion and license risks, but also to enormous amounts of content purchased several times. So the mission of is straightforward and simple: creates the go-to product for marketers, art buyers and editors to easily search, find and purchase creative content and stay legally compliant.

About Picturepark

Picturepark enables organizations to build purpose-specific solutions that help them to better manage and route any type of content, at any scale. Designed API-first and based on a modern technology stack, Picturepark combines the primary benefits of multiple content management disciplines: master data (MDM), product information (PIM), digital asset (DAM) and headless content management.