GDPR Consent Manager for Picturepark

Aarau, Switzerland and Dusseldorf, Germany– April 16, 2018 – Digital asset management software maker Picturepark® and its premier partner DAM United announced today the preview availability of the “GDPR Consent Manager”. The tool helps Picturepark customers manage the process for receiving consent for use of personal data in compliance with the General Data Protection Regulation (GDPR) of the European Union (EU) becoming effective by May 25, 2018.

GDPR Consent Manager for Picturepark

“DAM customers are at high exposure because they often manage personal data categorized as sensitive such as an image of a person which easily unveils the persons race or ethnic origin, and more,” said Stefan Seidl, Picturepark Product Manager. “If companies store, distribute and use images, videos or other content for which they have not received explicit consent for a particular use then this can result in complaints, lawsuits, and high fines.”

Using the “GDPR Consent Manager”, content editors and managers can easily request consent for use of personal data from within Picturepark. On request, a link is sent via email, leading recipients to a secure web page where he can review his personal data, its intended usage and terms, and provide consent with a few clicks. If wished at a later point in time, consent can be withdrawn by the individual by simply visiting the link again.

“We know how complex compliance with data privacy laws or other industry regulations can be so we decided to develop a solution” said Andreas Fink, CTO of DAM United. “We built the GDPR Consent Manager in a way that is generic and useful for any company which manages personal data but the tool can be greatly customized for delivering according very specific use cases of customers across industries and beyond GDPR.”

GDPR Consent Manager for Picturepark

The GDPR Consent Manager supports various types of digital assets such as images, videos or documents. All transactions are securely logged and can be reviewed for auditing purposes. Picturepark metadata permissions ensure that only permitted users can view and edit any consent-relevant information, such as the individuals email addresses.

The GDPR Content Manager makes excessive use of Picturepark Adaptive Metadata™ layers, the Picturepark API and the Picturepark Workflow framework – all technologies for which substantially new and advanced capabilities have been announced for the forthcoming Picturepark Content Platform.

The GDPR Content Manager is available as a Release Candidate (RC) with previews offered on request via Please also read the related Picturpark blog “Digital Asset Management in the light of the General Data Protection Regulation (GDPR)“.

About Picturepark

Picturepark content systems enable organizations to connect, manage and route content from the points of creation to where it’s needed, helping them to cope better with their ever growing amount of content.

Available in the Cloud (SaaS), on-premise or hybrid, Picturepark manages file-based and fileless content in a strictly-structured way, featuring content management innovations such as Adaptive Metadata™, semantic relationships and microsites. Designed API-first and based on a modern technology stack, Picturepark combines the primary benefits of master data (MDM), product information (PIM), digital asset (DAM) and headless content management. As such, Picturepark can act as an “enterprise content integration bus” to other systems or be used stand-alone, enabling customers and partners to build exactly those content-driven solutions they need.

About DAM United AG

DAM United AG is a leading international service provider for DAM solutions in the enterprise sector – closely networked with the system manufacturers, but 100% manufacturer-independent. The consultants and developers combine many years of project experience with the relevant solutions, such as Picturepark. They offer tailor-made full service for all project sizes. These include strategy workshops and neutral advice on system selection as well as implementation, customizing, training, support and hosting. Numerous efficiency-enhancing in-house developments complete the portfolio.

From the headquarters in Essen and the office in Berlin, the DAM experts work in German-speaking countries and worldwide for companies like Annemarie Börlind, Bertelsmann Stiftung, Block House Group, German Red Cross, HOCHTIEF AG. Further Information are available under: