Most notice the glass in their homes only when it’s dirty or broken. But this isn’t the case for the clients of London’s Cantifix. In fact, the products developed by this UK-based manufacturer would be unfairly classified as mere windows. Cantifix produces transparent architectural features that define the buildings in which they’re used—from windows to walls, to floors and even literal glass ceilings.
Cantifix doesn’t sell product based on measurements and competitive bidding any more than a fine art gallery would sell a painting based on its ability to fit on a given wall during a 20%-off sale. Cantifix products are an integral part of architectural design, so clients expect to see a portfolio, not a product catalog.
Cantifix needed to enable its sales teams to present product images in a way that inspires its creative clientele. It wasn’t enough to merely share images—these images needed to be presented, in context, on demand.
Picturepark digital asset management software enables Cantifix to share select images with prospects and customers, while it offers the company a better handle on which images it has.
“If we need a photo of a specific product, we know how to get it in an easy manner now,” explained sales administrator Kirstie Russell. “Everyone knows where to find everything, and everyone can see what they need to see.”
Cantifix organizes its Picturepark using a product-based taxonomy that’s known to all users and easy to enforce policy-wise. This makes it easier for content contributors to make intelligent decisions about metadata.
“Before Picturepark, we had the problem that different users would think photos belonged in different locations on our file server. Now we have control over this, so images no longer mysteriously relocate themselves.”
One key advantage Picturepark offers is that photos can be located in multiple places across the taxonomy, so users don’t have to decide the one place each image fits best. Picturepark enables users to think in terms of “what” rather than “where.”
“If you can’t find a photo, when do you know it’s time to give up the search? You can waste a lot of time trying to find what you don’t have. Picturepark enables us to search across everywhere, so if we can’t find something, we know straight away that it doesn’t exist.”
Cantifix sales teams use Picturepark when creating quotes and sharing ideas with clients.
“We insert images into our quote documents and we also embed links to shared collections that clients can view in Picturepark,” Russell explained. “Delivering photos through Picturepark provides a much more professional presentation than attaching them to email.”
Images add important color and interest to the pages of a quote, but a collection link leads to an always-live collection of images that the company can change at any time, even after a quote has been sent.
“The shares are nice because our salespeople can decide exactly what the client should see, and nothing more. And we can set them to expire, if we need.”
Goals and Plans
Cantifix has been a Picturepark customer since early 2012, which predated the Picturepark Adaptive Metadata technology released in 2013. The company is considering ways in which Adaptive Metadata could make its system even more useful.
In addition, Cantifix plans to integrate Picturepark-managed assets more tightly into its website.
“There isn’t anything we disagree with in Picturepark. We just need learn more about what we can do with it because we have the feeling there’s much more we can be doing.”