Being a DAM Service Provider Makes Sense

If your company’s client services involve the creation, use or storage of digital assets, you can increase your client revenue streams by offering digital asset management services based on Picturepark DAM.

Provide clients with self-service portals through which they can access anything they need—24/7. Or take a more proactive role by offering taxonomy or metadata design consultation, best-practice advice, and other billable services—the choice is yours.

Design and advertising agencies, Internet service providers (ISPs), consultant/integrators and other service businesses can see rapid returns from DAM services. DSP revenue can wind up paying for Picturepark many times over, which enhances your bottom line and can even absorb your organization’s own DAM costs.

Your clients will enjoy unique, independent and secure DAM experiences, for a fraction of the cost and commitment of managing their own DAMs.

How it Works

Your organization purchases an installed (onsite/on-premise) Picturepark license, or subscribes to Picturepark in the Cloud. If you’re a Picturepark customer now, you might already have everything you need.

Because Picturepark supports multi-tenant and multi-instance deployment, you can partition your Picturepark to offer unique and independent DAM-management experiences to each of your clients, and manage them all from a single location. Configure each portal to reflect the brand and needs of the client, and generate a consistent revenue stream, even from clients with no active projects.

You determine how much to charge for your DAM services, and you control billing and customer relationships. How you manage your DAM services is entirely up to you. Picturepark never requires royalties or profit sharing from the DAM services you resell.

How to Get Started

Before you can offer DAM services, you’ll need DAM software that’s capable of true multi-tenancy or multi-instance deployment. Picturepark is designed for this purpose, so managing the system will be easier for you, and using it will be easier for your clients. Plus, you won’t run the risk of the security breaches that can arise when trying to offer multi-client DAM services using a DAM that wasn’t designed for it.

Picturepark can be installed on your own servers, or you can run it in the Cloud, managed by the Picturepark company or a partner. You can even start in the Cloud and move onsite later, or vice versa.

Picturepark provides detailed usage statistics, which makes billing much easier. You’ll always know how much storage space each customer is using, and you’ll be able to tell who has downloaded, uploaded, edited or deleted any digital asset in the system. It’s easy to export this information from Picturepark, so you’ll have it available for invoicing.

Multi-tenant vs. Multi-instance

The need for multi-tenancy vs. multi-instance will depend on your needs and the level of assurances you’re willing (or required) to offer your clients. With multi-tenant deployment, a single database is shared between all clients; usage rights dictate who can see and access which assets in the system. By contrast, multi-instance DAM means that each customer gets its own discrete database, making it virtually impossible for one client to see the assets of another.

If necessary, you can serve some clients via multi-tenancy, while you provide more complete multi-instance services to others.

Performance is another consideration. The hardware resources allocated to a multi-tenant DAM are shared equally between all clients. This means that when Client A has 200 users all hitting the DAM hard, Client B might experience a performance lag. With multi-instance DAM, hardware resources can be partitioned unequally between clients. This enables you to better meet the needs of each client, and to charge for those premium services accordingly.

As a general rule, multi-tenant DAM should be reserved for clients whose assets are not top secret, and who don’t require extensive system configuration, special hardware allocation, or custom service agreements. When providing DAM services to clients that have significant security requirements, or will use the system disproportionality more than others, or that demand their own “up-time” terms and assurances, multi-instance DAM can be the smarter option.