Offering 5-star Digital Asset Management white papers and eBooks is one way Picturepark tries to help DAM newcomers and professionals learn all they can about the art and science of Digital Asset Management.
About Picturepark DAM White Papers
Picturepark separates our educational materials from our sales efforts: No document on this page will try to convince you to buy Picturepark software. All materials are software-neutral so no matter which DAM system you end up using, you will be learning about DAM, not wasting your time.
The books below are listed in the order we recommend they be read by those getting started with Digital Asset Management. All documents are free and available for direct download without signup forms.
DAM Survival Guide
This is the book to read when you need an overview of what Digital Asset Management is all about. Written by 16+ year DAM industry veteran, David Diamond, DAM Survival Guide puts into perspective what’s most important for you know when planning a DAM initiative, and it helps you prepare for software purchase and DAM system launch planning. This 101-page excerpt from the original book makes for a great weekend read that will prepare you to better understand the two white papers below.
Comments pulled from anonymous reader surveys:
“This eBook is an excellent primer on what a DAM is and isn’t, as well as a useful guide for assessing whether such a system is even necessary. Overall an excellent resource and I thank you for making it available: you certainly made my job easier.”
“DAM Survival Guide is fantastic! It’s been a great step by step guide for me to get me through DAM evaluation, planning and implementation. The best thing is that it is very honest and clear about the challenges that will pop up along the way.”
“I am doing my Bachelor’s work on DEM and I found the book for be a perfect fit for learning more about Digital Asset Management.”
“I got so much out of the excerpt I purchased the book, and recommended that my colleagues across campus also purchase it – because I’m not going to let anyone borrow it!”
“DAM Survival Guide is clear, fluent, you can read it in a weekend and get a lot of useful information.”
“I have recommended this to a number of people at the university I work for. It explained a number of concepts that I couldn’t quite completely grasp and I really wish that it had been published a few years earlier. After reading the excerpt I went and bought a copy as did my department.”
“I like knowing there are free resources out there for people who need them. There weren’t enough resources like this when I started in the industry.”
“The excerpt is a very good introduction to DAM concepts, and I would recommend it to anyone considering using a DAM system.”
“All of the materials provided through Picturepark have been very valuable to me. This book was one of my main resources when first learning about converting our existing asset library to DAM. I took lots of notes and then went from there for further research. Very well done and at no cost.”
“There are very few books available about managing DAMs, and DAM Survival Guide is useful because it includes a number of insider tips that most new DAM managers won’t know. I ended up buying the full-length book to get the rest of the scoop.”
“DAM Survival Guide was written in a conversational style, which was nice for a change. I generally am reading metadata schema and technical specifications, so I enjoy something a little ‘lighter’ now and then.”
“I appreciated that the language was not too technical, the writing style not too dry – in that way, easily related to natural course of asset management for both the experienced and new-to-DAMs professional.”
“On pg.40 you discuss Buy-in, Cost, Change and so on. This serves as a reality check of obstacles for DAM admins and all their cheerleaders to be prepared for. It’s not an easy road however, the result of well functioning DAMs is the prize. I do recommend this and your other supporting documents to my comrades. Thank you!”
“DAM Survival Guide is an essential set of key strategies and aspects to keep in mind when planning a DAM initiative. I liked best how each and every aspect, right from defining whether DAM is useful to you or not, to vendor considerations were covered.”
Enterprise DAM Checklist
After DAM Survival Guide has given you a sense of what to expect in DAM, it’s time to start thinking about the needs your organization will have with regard to DAM software. Not all DAMs are created equal, so knowing what to look for in the systems you evaluate will save you time and help you make a more informed choice. This 45-page document outlines the DAM-related technologies that are most important (and in many cases absolutely required) for enterprise-wide DAM deployment. Armed with this knowledge, you’ll be able to steer the conversations you have with DAM vendors, you won’t waste time evaluating systems that aren’t suitable for your organization, and you’ll ultimately make a much smarter purchase decision.
Comments pulled from anonymous reader surveys:
“The specifics on different technologies and comparing the best practices with worst was very useful. These kinds of documents are great for people like me who needed to learn about DAM solutions quickly in order to make decisions about what type of DAM my organization should be implementing.”
“I thought this was a great introduction to the actual technologies used in DAM systems (and, eventually, specifically in the DAM system my firm chose). Although the material was fairly technical in nature, it was still accessible to less technical types in our firm, and was a resource I drew on to explain what we were planning on getting into with a new DAM system. Not every subject in the document was pertinent to our needs, but it was organized well enough that that didn’t matter – I just read the parts necessary to my work.”
“What I liked most was the style of writing. Very different from traditional and boring white papers, especially when it involves technology. Your analogies make very pleasant and fluid reading. The structure of the summary and some sub-items helped a customer to make a comparison sheet with another tool.”
“Nice checklist that hits some very good points. I would have put together a very similar list.”
“Extremely helpful and honest. I purchased DAM Survival Guide also based on Picturepark’s other free documents.”
“I felt it presented an excellent approach on determining the needs and requirements to meet the needs in an Enterprise setting. Well written.”
DAM Prep in 7 Steps
Last in our trio of DAM education materials is a fast 35-page read that will help you plan the launch of your DAM initiative. Picking up where DAM Survival Guide and Enterprise DAM Checklist leave off, DAM Prep in 7 Steps will help you better organize your team and resources so you can meet your project deadlines and stay within budget. Based on the collective experiences of 20+ year DAM professionals, DAM Prep in 7 Steps provides the “last mile” of information you need to launch your DAM system and make it a success at your organization.
Comments pulled from anonymous reader surveys:
“Our DAM has been set up for a long time (15+ years). The 7 step document addressed much more complex set-ups than we currently use. Still, I find it very helpful to consider all perspectives. Who knows where we might go next. All 3 documents were helpful in that sense. Also, it is nice to finally feel part of a community rather than a DAMer of one. Thanks.”
“I liked the examples, they made the concepts easy to understand.”
“Document was well written and to the point as it was positioned to the researcher of DAM.”
“I’ve read some longer books on DAMs, so the reason I really liked this piece is that it pretty much presents a checklist of steps to follow. Sure, it doesn’t include all the details, but it’s a good outline. This is the sort of document that’s useful to share with others, too, if you are going to be planning a DAM with a team of people who are not themselves deeply familiar with DAMs. This can help them get a sense that it’s not just a matter of picking some magical piece of software; there’s a lot of work that has to be done to choose the right DAM and implement it appropriately.”
“As a newbie, I appreciate the down to earth language used in this publication, as well as the concrete examples given for important concepts. The “DAM Initiative Planning Steps” list on the first page functions as a table of contents, which helped me grasp the big picture before diving in – this is always appreciated. The level of detail was good…although I of course am always hungry for more!”
“Really interesting! What I could say about it: Page 25 is really interesting in order to understand better the “real” difference between a “file system” and taxonomy. A lot of people aren’t aware of this. It would be important to mention this in this part of the document. Often the users could not understand the taxonomy principle and furthermore the multi-select function of it.”
“It is a lengthy document, and though there are links to each section from the first page, I would like to see a summary paragraph at beginning of each section that provides a quick summary or bullet points of the content. Otherwise an excellent doc.”
“Informative and solidly based in Best Practices.”
No Download Forms!
Picturepark asks for your personal information only when there is a need for us to reach you, such as when you request a demo of Picturepark software or you want to join DAM Guru Program. We don’t need to know who you are in order to provide you with DAM learning materials.
Picturepark offers this resource as part of our #LearnDAM initiative to help the DAM community by making it easier to find quality digital asset management educational materials that are not sales focused. #LearnDAM materials developed by Picturepark are provided without cost or obligation, and are each authored by Picturepark employees—no ghost writers or freelancers. We hope our #LearnDAM resources enhance your understanding of and success with digital asset management.