DAM Solution for Marketing and Brand Management

A marketing team of 10 people needs a way to centrally store and control finished works that are used in campaigns, mailings, posters and other promotional materials. Some materials are developed in house, while others are licensed from stock photo houses and freelance photographers.

Requirements

It must be easy to tag new assets with company-specific vocabularies, and to organize them based on the types of content they contain.

Assets produced in-house must be clearly differentiated from those licensed from external sources. All copyright, license renewal and usage restriction information must be clear.

Asset owners must be notified 30 days before a license expires, and sales teams should be automatically notified when new sales materials become available.

Some digital assets should be accessible to all company employees and others should be made available to the media in a branded Web portal.

Future Expansion

The team would like to add an approval workflow tool to the digital asset management system, and they would like to integrate it with their company’s CMS to make it easier to access approved assets for website use. As other departments across the company see the benefits of the system, it must be easy to add them as new users and to charge departments based on the usage of their employees.

Costs

Costs are provided for the entire solution, including expected services. Factored into the onsite (installed/on-premise) estimate is the cost of annual maintenance and support, both of which are included by default with Cloud pricing. For on-premise solutions, internalized costs for hardware and hosting are not considered. The priced systems are suitable for future expansion goals, but those costs are not considered in the table.

USD

Deployment Option One-Time 2-year total 5-year total
Picturepark Cloud 10,000 40,000 85,000
Picturepark Onsite 35,000 45,000 60,000

EUR

Deployment Option One-Time 2-year total 5-year total
Picturepark Cloud 8.000 32.000 68.000
Picturepark Onsite 28.000 36.000 48.000

CHF

Deployment Option One-Time 2-year total 5-year total
Picturepark Cloud 10,000 40,000 85,000
Picturepark Onsite 35,000 45,000 60,000

Note: All costs are estimates that should be used for general cost information only.