Picturepark Supports India’s KALPAS Relief Association

Aarau, Switzerland – 30 March 2016 – Digital asset management software maker Picturepark® has announced that it has provided financial support to India’s KALPAS relief association. The support is intended to help KALPAS operate its hospitals, schools and other humanitarian activities across India.

“We reinvest the majority of our profits into our business,” explained Picturepark CEO, Ramon Forster. “But social responsibility is in our DNA, so it’s not uncommon for us to make donations to organizations we feel are worthwhile, efficiently run and trustworthy.”

The DNA Forster speaks of comes from Picturepark company founders, Bruno Jehle and Matina Hämmerli, who have been advocates and relief volunteers for some of India’s most impoverished regions for more than 30 years. The two founded KALPAS in 2009 as a means to fund and support trusts established to provide medical, educational and social assistance to residents of the affected regions.

Among the primary goals for KALPAS was that all donations would go directly to relief services. According to Hämmerli, the association’s president, that goal has been met.

“All fundraising is done entirely by volunteers. One hundred percent of every Swiss franc, euro or dollar we collect goes directly to the projects,” she said.

KALPAS services originally focused on providing treatment for leprosy and AIDS, but the focus soon expanded.

“We knew it was ultimately just as important to focus on the underlying issues that lead to the illness and poverty,” Hämmerli explained.

KALPAS today operates four hospitals, schools for more than 1,200 children, and it provides relief services, medicine and education across more than 150 Indian villages.

Picturepark conducted an interview with Matina Hämmerli, which is available at: https://picturepark.com/kalpas

KALPAS general fund donations can be made at: http://www.kalpas.ch/en/donations

Project-specific KALPAS donations can be made at: http://www.kalpas.ch/en/donations/donation-as-a-gift

Visit the KALPAS website at: http://www.kalpas.ch/en

About Picturepark

Picturepark digital asset management software enables organizations to centrally store, manage and share digital assets on a modern service-oriented architecture (SOA) that is scalable, based on open standards, and available in the Cloud (SaaS), on-premise or in hybrids. Picturepark is suitable for enterprise-wide DAM deployment thanks, in part, to load-balancing, failover, service-based computer clustering, and support for true multi-tenant deployment. Adaptive Metadata technology enables each class of asset to have its own metadata schema that can evolve over time. Support for multiple taxonomies and controlled vocabularies is standard. The Picturepark Web Services API enables developers to integrate Picturepark with other systems. Embedded and branded Web portals based on HTML5/CSS can be built using the graphical Picturepark Ports tool.