Vendor-based software discussions typically pull conversations in directions that put vendor products at the center, leaving readers wondering how to adapt the information to their own real-world circumstances.
This document aims to provide a discussion of enterprise content creation, management, routing and measurement that comes from no specific perspective, and promotes no specific technologies, disciplines or industries.
While a number of the individual concepts and recommendations herein can be handled by “out of the box” software provided by Picturepark and other software makers, your first take-away from this document should be:
No out-of-the-box software solution will enable you to do with your enterprise content exactly what you need to do today and what you expect to be able to do tomorrow.
No out-of-the-box software solution will enable you to do with your enterprise content exactly what you need to do today and what you expect to be able to do tomorrow.Picturepark Content Management Whitepaper
For this reason, it is important to not shop for a ready made content management “solution” as much as you shop for a means to a solution for your organization’s content management needs. Part of this will be software and part of it will be people you trust to perform the research required and build and maintain systems and policies that make sense, and are sustainable.
Software is not a solution; software is a tool. What you do with your software tools can lead to a solution or a mess. The difference between the two outcomes is most often dependent on an organization’s willingness to take the time and effort to discover and understand its own needs, and to be able to translate those needs into reasonable expectations of the digital, financial and human resources available.
More directly, is what you need to do reasonable, given reality?
Don’t expect this to be a quick process. There are many moving parts in enterprise content management. No one person knows them all, and no one software platform can manage them all. And while you might consider yourself a content management novice now, don’t be surprised to find that the expertise you acquire during the process of making this happen for your organization turns you into an expert.