Open Letter About the DAM Guru Program

Open Letter About the DAM Guru Program

Dear member of the DAM Guru Program It was a European midnight in early 2013 when David Diamond texted me from San Francisco. A US competitor of us had just released its affiliate program. We had been preparing our own such program over the last weeks for launch the...

Active Logistics Partners with Picturepark

Electronic Data Interchange (EDI) specialists to build “smart” connections between Picturepark content systems and other business systems. Aarau, Switzerland – 17 October 2017 – Swiss content management software vendor Picturepark announced today that IT and...
Slippery Synonyms

Slippery Synonyms

The final part of this miniseries on the use of synonyms explains how and when synonyms can adversely affect the value of a content system. When you start to think in terms of preferred terms and their synonyms, it can become an addictive game: How many synonyms can...
Knowing when It’s Time to Start Over

Knowing when It’s Time to Start Over

An interview with Picturepark CEO, Ramon Forster While Picturepark (the company) was designing a major upgrade to Picturepark DAM, the company had an epiphany: The scope of Digital Asset Management was expanding, yet no DAM system was ready to tackle where things were...
Synonyms in Practice

Synonyms in Practice

The second part of this miniseries on the use of synonyms provides examples of how synonyms can be used in a content system. How synonyms are managed depends on the DAM or content management software in use; but support for synonyms should be considered mandatory for...
The Value of Synonyms in Content Systems

The Value of Synonyms in Content Systems

This three-part mini series on the use of synonyms aims to help users understand the benefits, use and potential dangers of using synonyms in content systems. The nuance of language is what makes it beautiful, interesting, tough to learn, and even tougher to...
ERP + DAM + CMS

ERP + DAM + CMS

Faber-Castell has been the world’s best known manufacturer of precision writing instruments for centuries. Today, the company produces thousands of products, with thousands more in the archive, and more in development for tomorrow. The company relies on best-of-breed...
Digital Marketing Manager

Digital Marketing Manager

As our Digital Marketing Manager, you will serve as a content producer, manager and coordinator of our digital marketing activities. Employment Job title: Digital Marketing & Content Manager Related job titles: Digital marketing manager, online marketing manager,...
Faceted Taxonomies

Faceted Taxonomies

Taxonomy design for digital content management isn’t exactly like traditional taxonomy design. Computers are more flexible than library shelves. Digital content can be in two (or more) places at once. Further, the ability to find content based on taxonomy facets,...

DAM Guru Program Exceeds 1,000 Signups

Aarau, Switzerland – 11 April 2017 – DAM Guru Program has exceeded 1,000 signups, program managers announced today, further establishing the community as the largest of its kind. “We have enjoyed seeing this community grow in terms of numbers and diversity” said Ben...
New Tech for a New Generation of Content Management

New Tech for a New Generation of Content Management

An interview with Picturepark Director of Engineering, Urs Brogle If there’s one skill every software developer learns quickly, it’s being able to critique code written by others. There’s always a better way to do things, they reckon. But what happens when the code...
Rethinking Digital Asset Management

Rethinking Digital Asset Management

An interview with Picturepark Content Platform product manager Olivia Schütt In 2015, longtime Picturepark employee Olivia Schütt became the Picturepark product manager. Schütt inherited a legacy application with a sizable installed user base, just at a time when the...